ASICS X Foot Locker

Lifestyle, social content
Role - art direction
ASICS, launched an evolution of their iconic GEL-QUANTUM 180 and 360 sneaker - more visible gel. Together with Caroline Mackintosh we created a series of colourfully lit shots and gifs for retail and social media.

Agency - The Adventures Of
Chief Creative Officer - Leila El-Kayem
Art Direction - Charlon de Graav
Photography - Caroline Mackintosh