ASICS X Foot Locker

ASICS, launched an evolution of their iconic GEL-QUANTUM 180 and 360 sneaker - more visible gel. Together with Caroline Mackintosh we created a series of colourfully lit shots and gifs for retail and social media.

Credits
Role: Art direction
Agency: The Adventures Of
Chief Creative Officer: Leila El-Kayem
Art Direction: Charlon de Graav
Photography: Caroline Mackintosh
09.17