The return of a 90s cult hero

The 90s GELSAGA became a collectible due to its classic silhouette and neon colour ways. 3 decades later the OG made its comeback. Tapping into retro gaming we reintroduced the sneaker in an 8bit SAGA - on a mission to protect Planet Earth with the power of GEL. 
Featured on COMPLEX and

Role: Concept & Art direction, Design 
Agency: The Adventures Of
Chief Creative Officer: Leila El-Kayem
Creative Directors: Darren Cronje, Lucy Dale
Art Direction: Charlon de Graav ✌️️, Sarah Hegyesi
Illustration: eBoy Sven Smital
Photography: Caroline Mackintosh
Animation: Amber Palmer
Sound design: Gonzalo R. Checa
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