The return of a 90s cult hero.

Global, lifestyle, social campaign
Role - Concept, lead art direction and design
The 90s GELSAGA became a collectible due to its classic silhouette and neon colour ways. 3 decades later the OG made its comeback. Tapping into retro gaming we reintroduced the sneaker in an 8bit SAGA - on a mission to protect Planet Earth with the power of GEL. 
Featured on - COMPLEX and

Agency - The Adventures Of
Chief Creative Officer - Leila El-Kayem
Creative Directors - Darren Cronje, Lucy Dale
Art Direction - Sarah Hegyesi, Charlon de Graav
Illustration - eBoy Sven Smital
Photography - Caroline Mackintosh
Animation - Amber Palmer
Sound design - Gonzalo R. Checa