Ethel’s Brew

What started as DDBs party piece at Cannes, went on to become one famous beer. Owned by Ethel Goldschmidt a character we used as the spokes person for a not so ordinary brew.
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Credits
Role: Art direction, Digital design
Agency: DDB NY, LaunchPad program
ECD: Menno Kluin
Creative Directors: Carlos Wiggle, Aron Fried         
Team: Shawna Klein, Katie Riddle, Charlon de Graav
Director: Mark Denton
2012