Ethel’s Brew

Integrated campaign
Role - art direction, digital design
What started as DDBs party piece at Cannes, went on to become one famous beer. Owned by Ethel Goldschmidt a character we used as the spokes person for a not so ordinary brew.
Featured on- Creativity-Online, ADWEEK, FOX News a.o.

Burt's dead now.

Case Study 02:51.

Agency - DDB NY, LaunchPad program
ECD - Menno Kluin
Creative Directors - Carlos Wiggle, Aron Fried         
Team - Shawna Klein, Katie Riddle, Charlon de Graav
Director - Mark Denton