They’re people treats

Mars Minis are perfect sized treats for people to enjoy in moderation, much like dog treats are given to dogs, not as a meal, but as a special occasion. They're people treats. Rolled out globally.
Eurobest shortlist / ADC merit

Role: Concept & Art direction
Agency: BBDO Düsseldorf
Chief Creative Officer: Darren Richardson
Creative Director: Karen Walker
Art Direction: Charlon de Graav, Tobias von Aesch
Copywriter: Penelope Abreu
Director: Eric Yealland

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