They’re people treats.

Global TVC - Eurobest shortlist / ADC merit
Role - concept, art direction
Mars Minis are perfect sized treats for people to enjoy in moderation, much like dog treats are given to dogs, not as a meal, but as a special occasion. They're people treats.

Agency - BBDO Germany
Executive Creative Director - Darren Richardson
Creative Director - Karen Walker
Team - Tobias von Aesch, Penelope Abreu, Charlon de Graav
Director - Eric Yealland