adidas - Give Back


For the hard launch of Give Back we created a bunch of short videos that point people to the platform which explains all you need to know about the service. The films highlight different relatable reasons someone might be done with their gear and ready to Choose to Give Back. 
︎︎︎  Soft Launch



Credits
Role: Concept & Art direction
Agency: adidas, STUDIO A - Global
Creative Director: Richard Askin
Creative Lead: Helen King
AD: Charlon de Graav ✌️
CW: Wawa Wang
Design: Gijs van Niftrik
Motion: Federica D’Urzo
PM: Juri Schier
Producers: Nadine Kuilboer, Cory Chonko

Production partners
Director: Freddie Waters, PULSE FILMS
Producer: John Bannister
Dop: Chloe Thompson
Edit: Mark Edinoff, Bill Johnstone
Post Production Online: Tim van Paassen, The Compound
Music and Sound Design: Nick Smith, Stainless
Photography: Lily Bertrand Webb
12.21 
Mark
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