The Place for All Members


adiClub is adidas' membership platform, giving members access to exclusive product drops, experiences and rewards. We celebrated one shared space for all members, where sport and style come together through community.  





Agency: adidas 
Role: Concept & Art Direction
Live date: 04.2026

Creative Director: Wilf Eddings
Lead Art Director: Charlon de Graav 
Lead Writer: Laura Bury
Design: Mafalda Loureiro, Jess Walker
Production Lead: Jess Reynolds
Producers: Jamie Aubin, Sophie van den Berg 
Project managers: Julie Pusztai, Alex van Nunen
Sound: Nick Smith - Stainless Sound
Edit: Sascha Kleerebezem
Retouch: Imposters.studio
Grade: Storm Post Production, Luke Osborne


Director and Photographer: Fra Bonasia
DOP: Gary Bialas
Movement Director: Alex Kingue
Styling: Juliana Laporta
Set design: Isabel Garcia
HMU: Jorge Morandeira
Production: KXRXT
Line production: ALANA

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© 2026