The Place For All Members

adiClub is adidas’ membership platform for product drops, experiences and rewards. We captured the feeling of one shared space for all members, where sport and style come together through community.





Agency: adidas
Role: Concept & Art Direction
Date: 04.2026
Creative Director: Wilf Eddings
Lead Art Director: Charlon de Graav 
Lead Writer: Laura Bury
AD & Design: Mafalda Loureiro, Jess Walker
Production Lead: Jess Reynolds
Sr. Producers: Jamie Aubin, Sophie van den Berg
Sr. Project managers: Julie Pusztai, Alex van Nunen
Sound: Nick Smith - Stainless Sound
Edit: Sascha Kleerebezem
Retouch: Imposters.studio
Grade: Storm Post Production, Luke Osborne

Director and Photographer: Fra Bonasia
DOP: Gary Bialas
Movement Director: Alex Kingue
Styling: Juliana Laporta
Set design: Isabel Garcia
HMU: Jorge Morandeira
Production: KXRXT
Line production: ALANA