Charlon de GraavInfo

adidas Football - Evergreen Boot guide


We ran and documented a series of Field Tests with pro talent aimed at demonstrating the ins and outs of each boot and playing level.  



Two films with quotes of players testing the boots.





And a longer educational film explaining a bit more about the key qualities of each boot model and playing level.








Credits
Agency: adidas - STUDIO A
Role: Concept & Art Direction
Date: 01.2025

Creative Director: Helen King
Senior Art Director: Charlon de Graav ✌️
Senior Writer: Sid Guha
Designer: Mafalda Loureiro
Producer: Craig Melton
Account Manager: Salomé Rentsch
Portfolio Manager: Frederique Waning
Director / Photographer: Jane Stockdale
2nd shooter: Thomas Dyleweski
Dop: Jules Philippi
Sound: Nick Smith - Stainless Sound
Edit: Sascha Kleerebezem
Grade: Efraïm Gons


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