adidas Football - Evergreen Know Your Jersey — Charlon

adidas Football - Evergreen Know Your Jersey

Authentic or Replica? Global educational content for the adidas app and website highlighting the key differences between the two types of jerseys the brand offers accross all team kit launches throughout the year.

Agency: adidas
Role: Concept & Art Direction
Date: 05.2025

Creative Director: Helen King
Lead Art Director: Charlon de Graav ✌️
Lead Writer: Sid Guha
Digital design: Mafalda Loureiro
Producer: Craig Melton, Fiona Lamont, Jamie McQuary
Portfolio Manager: Frederique Waning
Sound: Nick Smith - Stainless Sound
Edit: Sascha Kleerebezem
Retouch: Imposters.studio
Grade: Storm Post Production, Luke Osborne

Director / Photographer: Sebastian Boon
Ass. Director: Joachim Spruijt
DOP: Robin Ruitenberg
Movement Director: Matilde Tomma
Styling: Lissa Brandon
HMU: Magdalena Kielb
Casting: Gem Faces
Talent: Samuel, Rosa, Funmi and Wesley
Line production: C41

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