Charlon de GraavInfo

adidas Sustainability - Choose To Give Back


As part of adidas’ mission to end plastic waste, we helped shape and launch a new service. A service that encourages people to send adidas their used shoes and clothes, accepting any brand. We created a series of light hearted films highlighting a few out of many reasons you can send back your used clothes and shoes to adidas.



Main


Credits - Ads
Role: Concept & Art direction
Agency: adidas, STUDIO A
Date: 12.2021

Creative Director: Richard Askin
Creative Lead: Helen King
Senior Art Director: Charlon de Graav
Senior Writer: Wawa Wang
Design: Gijs van Niftrik
Motion: Federica D’Urzo
PM: Juri Schier
Producers: Nadine Kuilboer, Cory Chonko

Director: Freddie Waters, PULSE FILMS
Producer: John Bannister
Dop: Chloe Thompson
Edit: Mark Edinoff, Bill Johnstone
Post Production Online: Tim van Paassen, The Compound
Music and Sound Design: Nick Smith, Stainless
Photography: Lily Bertrand Webb








Credits - Soft Launch
Agency: adidas - STUDIO A
Role: Concept & Art Direction
Date: 09.2021

Creative Director: Richard Askin
Creative Lead: Helen King
Senior Art Director: Charlon de Graav
Senior Writer: Wawa Wang
AD digital: Johan Ahlqvist
Design: Gijs van Niftrik
Motion: Federica D’Urzo
PM: Juri Schier
Producer: Korinna Bognar, Nadine Kuilboer

Director: JJ Medina
Edit: Spencer Cambell, Sascha Kleerebezem, Rob Jones
Photography: Omar Rosalina



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