adidas Sustainability - Made To Be Remade
Made To Be Remade is an innovative sustainability service where products are designed to be returned to adidas and remade into new products. I was involved in the creative and art direction for the content creation of the in-app comms aimed at explaining more about the service. We created a launch film out of repurposed content and two 3D films explaining the remaking process.
Launch film
The remaking process of footwear.
The remaking process of apparel.
Digital Hub
Credits
Agency: adidas - STUDIO A
Role: Concept & Art Direction
Date: 01.2021
Creative Director: Richard Askin
Creative Lead: Helen King
AD: Helen King, Charlon de Graav
CW: Wawa Wang
Design: Rebecca Absil
UX/UI: Diego Perez
PM: Lara Armstrong
Producer: Korinna Bognar
Edit: Bill Johnstone
Sound: Wave studios & Pedro Vian
CGI: Lasse Lauch
Grade: Efraïm Gons ,post mobile
Motion: Kingdom of Something
Talent: Kwasi Kessie