Charlon de Graav

Made To Be Remade

Made To Be Remade is a service that takes worn-out products back and remakes them into new ones. We created a launch film out of repurposed content and two 3D films explaining the remaking process.



The remaking process of footwear.


The remaking process of apparel.



Agency: adidas
Role: Concept & Art Direction
Date: 01.2021
Creative Director: Richard Askin
Creative Lead: Helen King
AD: Helen King, Charlon de Graav
CW: Wawa Wang
Design: Rebecca Absil
UX/UI: Diego Perez
PM: Lara Armstrong
Producer: Korinna Bognar

Edit: Bill Johnstone
Sound: Wave studios & Pedro Vian
CGI: Lasse Lauch
Grade: Efraïm Gons ,post mobile
Motion: Kingdom of Something
Talent: Kwasi Kessie

Overview
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