Stanniversary
50 years ago, adidas and Stan Smith formed a historic partnership. To celebrate, special edition Stan Smiths, Adizero Ubersonic 4 and Barricades were released. We took it back to the 70s, when Stan Smith became the face of his own line of sneakers. Angelique Kerber, Dana Mathewson and Félix Auger-Aliassime joined the party on court.
Agency: adidas
Role: Concept & Art Direction
Date: 06.2022Creative Director: Wilf Eddings
Creative Lead: Arran Jolly
Senior Art Director: Charlon de Graav
Senior Writer: Wawa Wang
Design: Jack Mardle
PM: Jizelle Bautista, Magdalena Piechal
Producers: Sonja Prins, Annelien Orbie
Photography: Louis Browne (Stadium)
Retouch: Loupe & Co