Charlon de GraavInfo

adidas - Stanniversary


adidas and Stan Smith teamed up to form their historic partnership 50 years ago. In order to celebrate the two icons coming together a special edition Stan Smith shoes, Adizero Ubersonic 4 and Barricades were released.

We celebrated the launch by tapping into the look and feel of vintage adidas ads from the 70s. Specifically 1972, the year Stan became the face of his own line of shoes. Top tennis players; Angelique Kerber, Dana Mathewson and Félix Auger-Aliassime joined the party on court.





Credits
Agency: adidas - Studio A
Role: Concept & Art Direction
Date: 06.2022

Creative Director: Wilf Eddings
Creative Lead: Arran Jolly
Senior Art Director: Charlon de Graav
Senior Writer: Wawa Wang
Design: Jack Mardle
PM: Jizelle Bautista, Magdalena Piechal
Producers: Sonja Prins, Annelien Orbie

Photography: Louis Browne (Stadium)
Retouch: Loupe & Co


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