ASICS x Footlocker
ASICS, launched an evolution of their iconic GEL-QUANTUM 180 and 360 sneaker with more visible gel in the soles. We created a series of colourfully lit shots and gifs for retail and social media.
Credits
Agency: The Adventures Of
Role: Concept, Art Direction, Design
Date: 09.2017
Chief Creative Officer: Leila El-Kayem
Art Direction: Charlon de Graav
Photography: Caroline Mackintosh