ASICS x Footlocker
ASICS dropped an evolution of the GEL-QUANTUM 180 and 360 with more visible gel. We created colourfully lit shots and gifs, highlighting the cushioning and material.
Agency: The Adventures Of
Role: Concept & Art Direction
Date: 09.2017
Chief Creative Officer: Leila El-Kayem
Senior Art Director: Charlon de Graav
Photography: Caroline Mackintosh