ASICSTIGER - Gelsaga
The 90s GELSAGA became a collectible due to its classic silhouette and neon colour ways. 3 decades later the OG made its comeback. Tapping into retro gaming we reintroduced the sneaker in an 8bit SAGA - on a mission to protect Planet Earth with the power of GEL.
Credits
Agency: The Adventures Of
Role: Concept, Art Direction, Design
Date: 07.2018
Chief Creative Officer: Leila El-Kayem
Creative Directors: Darren Cronje, Lucy Dale
Art Direction: Charlon de Graav, Sarah Hegyesi
Illustration: eBoy Sven Smital
Photography: Caroline Mackintosh
Animation: Amber Palmer
Sound design: Gonzalo R. Checa