They’re People Treats

Mars Minis are perfectly sized treats for people to enjoy in moderation.
Like dog treats, but for… humans.

Eurobest shortlist / ADC merit.




Agency: BBDO Düsseldorf
Role: Concept & Art Direction
Date: 11.2015
Chief Creative Officer: Darren Richardson
Creative Director: Karen Walker
Art Direction: Charlon de Graav, Tobias von Aesch
Copywriter: Penelope Abreu
Director: Eric Yealland