ASICS X FOOTLOCKER

ASICS X Footlocker

ASICS, launched an evolution of their iconic GEL-QUANTUM 180 and 360 sneaker with more visible gel in the soles. Together with Caroline Mackintosh we created a series of colourfully lit shots and gifs for retail and social media.

The team
Agency: The Adventures Of
Role: Concept, Art Direction, Design
Date: 09.2017

Chief Creative Officer: Leila El-Kayem
Art Direction: Charlon de Graav
Photography: Caroline Mackintosh
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GQ_180_Black
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170516_ASICS_02_Gel_Quantum_180_Blue_off_foot_028_3
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170516_ASICS_12_Gel_Quantum_180_Blue_on_foot_2_039_2
170516_ASICS_09_Gel_Quantum_180_Blue_on_foot_3_117_2
GQ_180_Blue

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