ASICS, launched an evolution of their iconic GEL-QUANTUM 180 and 360 sneaker with more visible gel in the soles. Together with Caroline Mackintosh we created a series of colourfully lit shots and gifs for retail and social media.
The team
Agency: The Adventures Of Role: Concept, Art Direction, Design Date: 09.2017
Chief Creative Officer: Leila El-Kayem Art Direction: Charlon de Graav Photography: Caroline Mackintosh