DDB NY

Ethel's Brew

What started as DDBs party piece at Cannes, went on to become one famous beer.
Owned by Ethel Goldschmidt a character we used as the spokes person for a not so ordinary brew.

The team
Agency: DDB NY, LaunchPad program
Role: Digital Design, Art Direction
Date: 2012

ECD: Menno Kluin
Creative Directors: Carlos Wiggle, Aron Fried
Team: Shawna Klein, Katie Riddle, Charlon de Graav

Director: Mark Denton

 
Burt's dead now.


Case Study 02:51

ethel_2
ethel_3
ethel_1
ethel_4
ethel_homepage
ethel_twitter
ethel_youtube
ethel_facebook
ethel_pinterest