ADIDAS
Choose to Give Back.
As part of adidas’ mission to end plastic waste, we helped shape and launch a new service that encourages people to send us shoes and clothes they no longer need. People were done with doom and gloom. Done with uncertainty, negativity, done with it all. So we took this feeling and turned it into a way to describe adidas' new Give Back service.
The team - pt. 1 ads
Role: Concept & Art direction
Agency: adidas, STUDIO A
Date: 12.21
Creative Director: Richard Askin
Creative Lead: Helen King
AD: Charlon de Graav
CW: Wawa Wang
Design: Gijs van Niftrik
Motion: Federica D’Urzo
PM: Juri Schier
Producers: Nadine Kuilboer, Cory Chonko
Director: Freddie Waters, PULSE FILMS
Producer: John Bannister
Dop: Chloe Thompson
Edit: Mark Edinoff, Bill Johnstone
Post Production Online: Tim van Paassen, The Compound
Music and Sound Design: Nick Smith, Stainless
Photography: Lily Bertrand Webb
Agency: adidas, STUDIO A
Date: 12.21
Creative Director: Richard Askin
Creative Lead: Helen King
AD: Charlon de Graav
CW: Wawa Wang
Design: Gijs van Niftrik
Motion: Federica D’Urzo
PM: Juri Schier
Producers: Nadine Kuilboer, Cory Chonko
Director: Freddie Waters, PULSE FILMS
Producer: John Bannister
Dop: Chloe Thompson
Edit: Mark Edinoff, Bill Johnstone
Post Production Online: Tim van Paassen, The Compound
Music and Sound Design: Nick Smith, Stainless
Photography: Lily Bertrand Webb
The team - pt. 2 platform
Agency: adidas - STUDIO A
Role: Concept & Art Direction
Date: 09.2021
Creative Director: Richard Askin
Creative Lead: Helen King
AD: Charlon de Graav
CW: Wawa Wang
AD digital: Johan Ahlqvist
Design: Gijs van Niftrik
Motion: Federica D’Urzo
PM: Juri Schier
Producer: Korinna Bognar, Nadine Kuilboer
Director: JJ Medina
Edit: Spencer Cambell, Sascha Kleerebezem, Rob Jones
Photography: Omar Rosalina
Role: Concept & Art Direction
Date: 09.2021
Creative Director: Richard Askin
Creative Lead: Helen King
AD: Charlon de Graav
CW: Wawa Wang
AD digital: Johan Ahlqvist
Design: Gijs van Niftrik
Motion: Federica D’Urzo
PM: Juri Schier
Producer: Korinna Bognar, Nadine Kuilboer
Director: JJ Medina
Edit: Spencer Cambell, Sascha Kleerebezem, Rob Jones
Photography: Omar Rosalina
30"
Worn
Gift
Injury
Stain
Chair
Packed
Growth spurt
Old fave
One off
Clutter
How-to
Sustainability hub
