Mars Minis are perfect sized treats for people to enjoy in moderation, much like dog treats are given to dogs, not as a meal, but for a special occasion. They're people treats.
Eurobest shortlist / ADC merit
The team
Agency: BBDO Düsseldorf Role: Concept & Art Direction Date: 11.2015
Chief Creative Officer: Darren Richardson Creative Director: Karen Walker Art Direction: Charlon de Graav, Tobias von Aesch Copywriter: Penelope Abreu Director: Eric Yealland