The return of a 90s cult hero.

Global, lifestyle, social campaign
Role - Concept, lead art direction and design
07.18

The 90s GELSAGA became a collectible due to its classic silhouette and neon colour ways. 3 decades later the OG made its comeback. Tapping into retro gaming we reintroduced the sneaker in an 8bit SAGA - on a mission to protect Planet Earth with the power of GEL.
Featured on - COMPLEX and Highsnobiety.jp